Product Development
Did you know that new products represent 50% of companies’ sales revenues and 40% of their profits? It’s clear that product innovations and new product development are critical to the long-term success of any business. But product development can be difficult and challenging. Only one in seven new product concepts is a winner, one-third of new products fail at launch, and 45% of firms’ product development resources are invested in “losers.”
How can you overcome these odds and be more successful in the development and launch of product innovations? The cornerstone for profitable product development is having the right organizational structure in place and using a disciplined, systematic process. And KMAC can deliver that to your company with its Accelerate-to-Market for Small- and Medium-Sized Enterprises (ATOM-SME™) product development process.
The ATOM-SME process is based on a proven, best-in-class product development process that has been designed specifically to work for smaller and mid-sized companies. The KMAC team will integrate the ATOM-SME process with your existing product development efforts, train and guide your staff in understanding and using the process, provide process templates and tools that are customized to fit your company needs, and facilitate initial process meetings.
By implementing the ATOM-SME process with KMAC, you’ll have a successful product development process in place which means your new products and product innovations will cost less to develop, get to market quicker, have better launches, and be more profitable.
Product Development - Service Results
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